Packaging Design

There is no second chance for a first impression.

Staging your product experience to align your brand message across all touchpoints.

An unboxing experience can be one of the most emotional moments in the relationship between a user and a product. The more positive it is, the more strongly will the experience influence the future brand awareness of the user. The experience will also bias the expectation of the user in regards of the future usage of the product. A great packaging will positively influence the future judgement of the user.

Packaging Design by Noto Design

A brand in a box

For Kapten & Son, we worked on the touchpoint of packaging beside creating the watches itself. Since watches are very precious and are often gifted to someone loved, our packaging solution is even more relevant because it is designed for a special moment.