HOW CAN THE OFTEN CONTRADICTORY GOALS AND NEEDS OF DIFFERENT STAKEHOLDERS BE ANTICIPATED AND UNDERSTOOD? HOW CAN THESE BEST BE FULFILLED IN ONE PRODUCT FAMILY? TOGETHER WITH VAILLANT, IN AN EXTENSIVE INTERNATIONAL RESEARCH AND DESIGN PROCESS, WE ACHIEVED THIS.
As a leading HVAC (Heating, ventilation, air conditioning) producer, the Vaillant Group covers a range of top brands all over Europe and in China. This has resulted in an extremely complex portfolio covering a range of product categories. In order to better manage this wide-reaching, highly recognisable brand family and make use of the economy of scale, a more systematic, global product design approach needed to be developed. This is where we joined the internal design team. Within the framework of a comprehensive research and design project, we set up and conducted various interviews, defined a set of design requirements based on our research findings and transferred these into eight new design solutions, covering the main HVAC product categories.