Design concept “pillow”
After extensive research and elaboration of various concepts, the choice fell on a design called “pillow”. This became the basis for the new TV Box from Swisscom. The ‘pillow’ design is essentially characterized by its soft appearance, large radiuses and matt finish.
While the majority of all telecommunications and multimedia providers rely on sharp-edged, performance-driven designs, we consciously made a decision against it.
The rounded and slightly curved surfaces of the housing create a direct reference to furniture and plastic decorative objects. The silk-matt finish of the plastic parts reminiscents of ceramic and makes the box look soft in any lighting situation.
The associated remote control also follows this design strategy. The continuously soft shape makes it especially ergonomic.