SWISSCOM TV

From the shelf into the center of the room

Swisscom TV by Noto

TOGETHER WITH SWISSCOM, WE DEVELOPED THE NEW TV BOX & REMOTE. THE TV BOX WITH INTEGRATED VOICE CONTROL PROVIDES USERS COMPLETELY NEW FUNCTIONS BEYOND THE usual TELEVISION experience.

The Swisscom TV Box & Remote is a voice-controlled video-on-demand and TV device.

The aim of our cooperation was to create a new awareness for an electronic product that fits seamlessly into a modern living situation, while appearing less technical and isolated, and therefore placing the human interaction in the foreground. The TV Box brings the interaction with the TV from the shelf directly into the middle of the living room.

One of the biggest challenges of this project was to develop a product that embraces the demands of customers with modern interiors without veering too far away from the existing Swisscom portfolio.

Swisscom TV by Noto

Design concept “pillow”

After extensive research and elaboration of various concepts, the choice fell on a design called “pillow”. This became the basis for the new TV Box from Swisscom. The ‘pillow’ design is essentially characterized by its soft appearance, large radiuses and matt finish.

While the majority of all telecommunications and multimedia providers rely on sharp-edged, performance-driven designs, we consciously made a decision against it.

The rounded and slightly curved surfaces of the housing create a direct reference to furniture and plastic decorative objects. The silk-matt finish of the plastic parts reminiscents of ceramic and makes the box look soft in any lighting situation.

The associated remote control also follows this design strategy. The continuously soft shape makes it especially ergonomic.

Swisscom TV by Noto
Swisscom TV by Noto
Swisscom TV by Noto

A high performance fabric for a high-tech product

The speaker in the upper part of the box is covered with a robust, yet transparent acoustic fabric, which enables the best possible microphone performance. Many meetings with Ruwido, the remote manufacturer and Willy Hermann, with whom we worked closely at this stage of the design, were necessary to find the optimal quality of the fabric in terms of color, material and finish. The difficulty was to develop a fabric that constantly matches the appearance of the remote control under various conditions, such as incidence of light or view perspective.

Swisscom TV by Noto

A new product category arised

The TV Box is a new product category for the Swisscom brand that combines the aesthetics of a decorative centerpiece for a living room with the technical details of high-quality acoustics. This combination required a very close communication between different stakeholders in which our design team not only participated in the selection of the right textile and design development, but also in the conception and implementation of the project during the entire process.

Swisscom TV by Noto
Swisscom TV by Noto

Further readings:

Get an overview about our cooperation with Swisscom.