OPTIMIZING THE PRODUCT DEVELOPMENT PROCESS
Ortovox had previously faced challenges with the product development process in terms of controlling suppliers, getting the electronic developed in time and sticking to the budget. We assumed a project management role to ensure that time and money was utilised responsibly and effectively. We also worked to make the product development process as cost-effective as possible so that the transceiver could enter the market in a lower price segment.
Today, Ortovox enjoys continued success, ahead of their competition. The design strategy we developed throughout the process helped to shape the creative direction of the brand and positively impacted the way the business operates.