Product design: Tailormade for the target group
Kapten & Son’s customers expect their brand to be a loyal companion to them in all their travels and ventures. With this in mind, what makes more sense than expanding their collection to include backpacks. Products which shouldn’t be absent in any of the everyday and extraordinary activities undertaken by the relevant target group.
To start with, the collection is made up of four models. These are characterised by practical details and an authentic choice of materials. The appearance of the backpacks is defined by fashionable restraint and even though they are practical, no design cues from sporty outdoor gear can be found. The cut of the models is puristic yet elegant and all the buckles and functional elements are made of metal, rather than plastic.