MOBILE WIFI-ROUTER
PRODUCT DEVELOPMENT BASED ON HUMAN CENTERED DESIGN

For Huawei, mobile routers are more than just a product, they’re a gateway to the world.

Human centered design for a worldwide product. Developing a sustainable design solution.

WHEN HUAWEI SOUGHT TO EXPAND ITS PRODUCT PORTFOLIO, CONSISTENCY WAS KEY. WE SPOKE THE UNIVERSAL DESIGN LANGUAGE THAT THEY WERE LOOKING FOR.

In an age governed by 3G, 4G and 5G mobile connections, the demand for the mobile router remains very high in markets around the world. As the global market leader in the mobile router product category, Huawei products are used by millions of people. This creates an equal measure of challenges and opportunities for the tech giant.

We partnered with Huawei to create a selection of mobile router designs. From the beginning, the product development process took into consideration different cultures and lifestyles. Product functionality was the driving factor of the final design. In other words, it needed to deliver its purpose in an intuitive manner for its users. To us, this meant human centered design.

WHEN PRODUCT DESIGN EXPERIENCE TRANSLATES TO PRODUCT DESIGN INSTINCT

Just as skills are passed down for generations in the world of classical handicrafts, we have honed our techniques to the precision required for today’s product-design landscape. Our intuition and eye for detail are aptitudes forged through exposure and experience. When it comes to creating what we deem to be sustainable design – design that endures – we have a proven track record. Creative subtleties, such as streamlined shapes and the angle of curves and planes, are the result of years of practice. Every component contributes to the overall impression: whether understated contour lines or striking design details, all elements work together.

We brought this ethos to the product development process with Huawei. Our detailed understanding of industrial production served as a valuable advantage as we could mitigate any potential manufacturing problems from the start, ensuring an attractive and successful final product.

SUSTAINABLE DESIGN THINKING INFORMS FUNCTION AND FORM

Combining our product development expertise with our intuitive understanding of human centered design, we developed a range of Huawei mobile routers that suited the needs of mainstream users around the world. Modelled on an extra-battery charging cell, our designs brought function to the foreground, paving the way for a simple, sustainable design language which will enable Huawei to consistently develop other products into the future.

We have worked with Huawei for more than six years, and the strength of our collaboration lies in our shared focus on seamlessly implementing new products, saving time and money. Huawei devices designed by Noto have won numerous design awards including the prestigious Red Dot Design Award and iF Product Design Award.