Product Design supporting brand values
With this goal in mind, we asked ourselves at the start of the project whether we should create a smaller, less complex BeoLab 90, or a direct replacement for the BeoLab 5. The design process taught us one thing though: neither was needed. Rather, a brand new, independent solution was required to fill the gap in the product portfolio. By uniting and building on the fundamental ideas behind the two products, the BeoLab 50 was formed.
Just like its big brother, the BeoLab 50 offers Active Room Compensation and makes use of its “wide” and ”sweet spot” modes to offer a flexible acoustic experience. To complement this experience, we designed it to be just as compact as the BeoLab 5, its predecessor. Flowing aluminium contours and a body which tapers to a minimal footprint further reduces the volume and gives the speaker an elegantly light appearance.