LEVERAGING INSIGHTS THROUGH DESIGN RESEARCH
On the one hand, we made things easier to use. Winding, storage, ergonomics… the new KatiBlitz is the most user-friendly cable eater available. On the other hand, we designed a tool with a contemporary shape and decent packaging design, appealing to a new generation of electricians. We also helped Katimex gain confidence in their decisions. We developed several design variations and explained every pro and con. We tested iterations in real life conditions. And we got deeply involved with the plastic construction, speeding up the injection moulding process and saving money.