Kapten & Son
Heritage

Timeless and close: Product design and lifestyle for the wrist

Timeless and close: Product design and lifestyle for the wrist

Timeless – With our partner Kapten & Son we aimed to design the radial of the watch with an identity that belongs to no predefined era.

Upon looking in to the history’s “Good old times” the Heritage watch is designed as a tribute to the the classic watches of the Bauhaus-Style while staying loyal to the modern era. Following the motto “Back to the future” we take a look in the past to create something new while appreciating the brand identity of Kapten & Sons: Lifestyle. We deliver Lifestyle by establishing unintrusive, classic elegance combined with modern concepts. With the Heritage, time is not only a precious gift but also as a beautiful asset.

Timeless and close: Product design and lifestyle for the wrist
Timeless and close: Product design and lifestyle for the wrist
Timeless and close: Product design and lifestyle for the wrist

Product design that outlasts trends

The radial of the watch reflects the identity of the watches from 1960s with additive clasps and durable glass fixtures. The Heritage’s minimalist graphic element, the 40 millimeter radius of the dial, the vaulted glass and the dial plate is designed by combining the aesthetics of the modern watch ‘Chrono’ by Kapten & Sons as well as watches of 1960s.

Made with high quality steel frame, with a black or white dial place and with glue less leather wrist band , ‘ Heritage’ caters to the people who do not want to be defined by a trend associated within a specific era.  ­­­

Lifestyle with timeless product design

FURTHER READINGS:

Read the entire story of our cooperation with Kapten & Son.

Have a look at the other member of the product family.

Interesting article about Kapten & Son on gruenderszene.

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