Crestron – BR310 and TSR310
Exclusive remotes to control home-automation systems

Consistent brand-touchpoints: A promise on paper, an experience of control

Elegance and functionality to touch: the next generation of remote systems for Crestron removes complexity and creates a consistent design-language.

We started this project by thoroughly analyzing the current Crestron remote control portfolio, their use cases and the intended target group. Our strategic recommendation was to reduce the Crestron remote-portfolio from four devices to two attractive newly designed products. Crestrons exclusive status in the home automation segment needed to be celebrated by moving away from pure functionality and on to tangible experiences. Together with our partners, we turned our backs on the old product philosophy and pursued the goal of increasing the attractiveness and simplifying the handling of the remote controls.

Ergonomic, high-end product design

The guiding principle behind the concept of the new remotes: Reducing complexity to increase aesthetic quality. With a button layout structured in clearly organized fields we created a clear, ergonomic design, free from single buttons. One Innovative detail of this product is the bundling of the rarely used traditional colored push-buttons in a single push-button. After activating it, the LEDs in the circle change their colors and assume the appropriate functions.

The buttons are slightly concave, giving them a comfortable, precise button feeling and reducing light reflexes on the surface. The concise geometry of the control panel offers quick orientation, conveys harmony and provides a welcome change to the previous complex designs. The wraparound edge is emphasized with contrasting degrees of glossiness which creates an appearance of high quality, thins the appearance of the remote and provides an attractive contrast to the softly rounded rear shell. This contrasting glossiness ins combination with the accurate, minimal seams gives the remote a stylish appearance. The remote sits in the hand better and the feeling of quality is more tangible than ever.

Strong together in product development.

We focused on a strong collaboration with our partners in order to achieve the quality of the conceived design. Reduced designs in particular demand a high-quality solution to send a clear message. The positive feedback of the industry shows that this has been recognized as an outstanding product and is seen as an enrichment for the home-automation segment.

Further Readings:

Short Video-Clip showing the functionalities of the remotes.

Our coopration with Crestron in an overview.