Through this Design for Wellbeing project, we will be leveraging research from our partners, including findings from the field of positive psychology, design and creative business. Using real-life case studies, we can begin to develop a positive-experience innovation process with wellbeing as the design goal. We will also be able to look at the economic advantages of wellbeing – translating these findings into sustainable business models to enhance the value proposition of products and services for start-ups and established organisations.
The result? We want to prepare creatives and companies to navigate the challenges and harness the opportunities of an experience economy. For designers like us, that means establishing a design process for the development of sustainable, positive experience innovation. For companies? With our Design for Wellbeing philosophy as a foundation, our capabilities as a creative design agency offer brands and organisations a competitive advantage that will help their products and services to enrich lives, wherever possible.