Who are you? Why do you do what you do? What are your core values? Tell us the important things.
State your goal
What must be delivered? Let’s firm up your project goal. It should be ambitious, but realistic. What are you expecting at the end of the day and what is going to make you feel like it’s a job well done?
Sign it off
It’s very easy to derail a project by having an extra opinion crop up at the last minute. Get your briefing approved by stakeholders, signed and rubber-stamped by management. A changing brief can cause big delays.
Talk functions and benefits
What makes the product special? What are its key functions? What’s the ultimate benefit? What still needs defining?
It’s important to be honest when identifying exactly where in the market you are or want to be. That means knowing your competitors and product positioning. We can help, but the more you can tell us about your location in the market, the better.