LEAN START-UP PROCESS IN ACTION
There are thousands of great ideas that get stuck in the early stages of development, whether that’s due to pure bad luck, no investment, or the absence of solid, valuable guidance. When Heimplanet came to us, we knew how to be of the greatest value.
Leveraging both our product design expertise and our experience with start-ups, we got the process flowing again, creating a minimum viable product prototype in order to immediately gain user feedback. For the first tent design, we stitched the first prototype ourselves to test its feasibility and, conscious of our client’s limited budget, constructed small-scale models to test the concept. The design began to attract attention as an effortless, cool and functional proposition for outdoor adventurers.