As a designer, it can be tough to communicate your expertise if all involved project partners have a different understanding of what design actually is. Without a common language, it is difficult to receive understanding and recognition of the effort made. This can result in designers feeling misunderstood, which leads to less willingness to cooperate from all parties.
Like the terms ‘art’ or ‘culture’, ‘design’ has disparate definitions, adapted by different social groups to their own understanding. To break down the resulting barriers, it is important to focus on the essential job of the designer. Designers are visualizers. My understanding of design is the sketching and anticipation of the future. The very essence of design is a learning-based approach to open problems with the help of visualization. There are, of course, many ways to communicate ideas. Beside sketching, renderings and mock ups, it is extremely important to communicate using visual language that touches on the points of interest of the relevant professional or social group.
Designers should always work with others. Today more than ever it is important to work in collaborative networks that bring different disciplines together. I have made the experience that when an effort is made to moderate between all involved parties in a way which is understandable for all, it is possible to come to the right compromises without destroying the overall concept. How you talk to your partners defines the relationship and the quality of communication. It also motivates people and helps them accept different positions. Engineers understand projects differently than marketing specialists. With the right words, it is possible to show what is important and why, in order to communicate your ideas and create confidence. Cooperative development in a design process only works with understandable language.