Insights

Making of Beolab 90

The most complex product we have ever done started with a simple brief: “We want to create the new reference speaker – the future of sound”. This was accompanied by a prototype of that vision, a chunky stack of wooden boxes which could make the sound move in the room.

Fuelling design innovation through positive psychology

How we decode subjective wellbeing to create life-enriching design experiences: An insight into the Design for Wellbeing approach.

Communicating design

Author: Johannes Ott
Creating confidence through design communication. As a designer, it can be tough to communicate your expertise if all involved project partners have a different understanding of what design actually is.
Timeless and close: Product design and lifestyle for the wrist

The road to success through design strategy

Leveraging success by defining brand values and establishing creative direction.
Design and business development strategy for a start-up venture - Testing hypothesis with a minimum viable product

Design and business development strategy for a start-up

A great idea will stay just an idea forever without the strategy to bring it to life.

Why we believe in business design

Our design philosophy is the product of a journey of discovery. It took exploration, experience and experimentation for us to realise what makes an impact and leaves a lasting legacy. So let’s start at the very beginning.

How to give a great brief

We always start with a brief. After 15 years and countless projects, we’ve experienced the good, the bad and the ugly when it comes to briefings—whether they come from start-ups or international corporations. But why is a thorough, thoughtful brief so important? Surely the kinks can be worked out along the way?

7 things we learned when founding our second company

In 2011, we were contacted by a young founder with an interesting new idea. His plan was to transfer the printer ink and coffee capsules business model into the sex toy business.

Designing positive experience for wellbeing

Society is going through a refreshing change. Where once was a culture of automation and consumption, we see a shift: From material possessions to positive experiences.