Insights

Making of Beolab 90

Author: André Poulheim
The most complex product we have ever done started with a simple brief: “We want to create the new reference speaker – the future of sound”. This was accompanied by a prototype of that vision, a chunky stack of wooden boxes which could make the sound move in the room.
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Fuelling design innovation through positive psychology

Author: Melanie Becker
How we decode subjective wellbeing to create life-enriching design experiences: An insight into the Design for Wellbeing approach.
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Communicating design

Author: Johannes Ott
Creating confidence through design communication. As a designer, it can be tough to communicate your expertise if all involved project partners have a different understanding of what design actually is.
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Timeless and close: Product design and lifestyle for the wrist

The road to success through design strategy

Author: Johannes Neusel
Leveraging success by defining brand values and establishing creative direction.
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Design and business development strategy for a start-up venture - Testing hypothesis with a minimum viable product

Design and business development strategy for a start-up

Author: Henning Köhler
A great idea will stay just an idea forever without the strategy to bring it to life.
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Why we believe in business design

Author: Thorsten Frackenpohl
Our design philosophy is the product of a journey of discovery. It took exploration, experience and experimentation for us to realise what makes an impact and leaves a lasting legacy. So let’s start at the very beginning.
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How to give a great brief

Author: Johannes Neusel
We always start with a brief. After 15 years and countless projects, we’ve experienced the good, the bad and the ugly when it comes to briefings—whether they come from start-ups or international corporations. But why is a thorough, thoughtful brief so important? Surely the kinks can be worked out along the way?
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7 things we learned when founding our second company

Author: Thorsten Frackenpohl
In 2011, we were contacted by a young founder with an interesting new idea. His plan was to transfer the printer ink and coffee capsules business model into the sex toy business.
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Designing positive experience for wellbeing

Author: Henning Köhler
Society is going through a refreshing change. Where once was a culture of automation and consumption, we see a shift: From material possessions to positive experiences.
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