When considering the sustainability of design, we were inspired by the challenge of delivering life-enriching new experiences to bigger audiences. How do you do that? Well, we’ve realised that sustainability today is the result of three value pillars: social, ecological and economical. All three are important, but without the economical pillar, keeping a vision alive is difficult. This is why we integrated business design into our approach. Even the most beautifully crafted value proposition is unlikely to survive if the business model supporting it is not robust and resilient. There is an unfortunate prejudice, especially here in Germany, against successful businesses – as though somehow the more economically viable a concept, the more unlikely it is that it is beneficial, positive or enriching. However, we know that if we can contribute to the creation of a successful business model, then it is more likely that a life-enriching idea is going to find its way into the world.
The motivation to create something new, from nothing, is still at the heart of our world view as designers, and it allows us to see fresh opportunities in every company that approaches us. But today, we need to project into the future. We still have a lot to learn, but we believe that business design is a force driving us forward, fuelling our creative energy and our strategies, in order to deliver our clients a holistic, sustainable and enriching design service.
Read more about our approach and our involvement in venture cases.