Gain more competence where needed
None of the active Cupidou team had any real experience as a founder (excepting the development of FP from freelance designers to a design agency). On top of this, nobody made the effort to collect the necessary know-how, such as can be found through reading, coaching and events.
Create a relevant network
Founding means making mistakes and learning! It also means talking to other people who have already made mistakes as founders and learning faster! This is exactly what we didn’t do. A network of experts who can help with advice or where some tasks can be taken over by external partners is a helpful tool. We provided the product development network, but no networking in the area of start-up development took place.
Follow your intrinsic motivation
None of the founding team really loved the idea! Nobody really wanted to put their head on the line as the leader of the company! Nobody worked on Cupidou because our product would make the world to a better place and because it was necessary to use up energy and convince partners of the idea. Our only motivation in founding Cupidou was our assumption that the capsule-logic would definitely result in a successful business model.
Be flexible regarding the business model
Corresponding to our motivation in founding the company, we were convinced that we already had a successful business model (Bait & Hook). Accordingly, we didn’t look for a sustainable business model, for example by creating hypotheses about the target group, Value proposition, etc., and challenging them (as would be smart for a start-up). We only adjusted our business model canvas once! We didn’t come to the realisation that a pivot could be necessary and that it belongs to founding a company.