Location: Taufkirchen, Germany
Story: Ortovox – voice of the mountains! We are wool experts for winter/ summer mountain sports apparel and safety pioneers for mountain emergency equipment. Our task is to make the mountains of the world safer, and with our products make them even more enjoyable!
Industry: Sportsgoods, Outdoor
Cooperation: Since 2012
Products: Avalanche Probe, Avalanche Transceiver Zoom
Offered services: Product Design, Business Design
Project scope: Disruptive technology, human-centered design, Design strategy
Testimonial: “With the PFA quick release tensioning system, Noto developed a patentable unique selling proposition for us in the saturated avalanche probe market. After the comprehensive implementation of the solution in our avalanche probes, we were able to raise our market share from 18% to 24%. The Noto approach of generating value for our users as well as our company is enough of a reason to further develop this cooperation.” (Dieter Kotlaba – Head of Hardware)