Location:  Zeven, Germany

Story:  Understanding life – what does that actually mean? At NUK, it means keeping in close contact with experts who are important for the healthy development of a new life: midwives, doctors, nutritionists and, of course, you the parents. We have copied the best ideas from nature: e.g. as a model for the typical shape of our soothers and teats which resembles a mother´s nipple during breastfeeding. However, first and foremost, understanding life means being mindful of the needs of those who are most important to us: children. We research their different stages of development at every age and improve our products accordingly. All NUK products build upon each other – so you can always be sure of doing the right thing for your child – right from the start.

Industry:  Childcare

Website:  www.nuk.de

Cooperation:  Since 2013

Products:  Potty, WC-Trainer

Offered services:  Product Design

Project scope:  Sustainable Design, Human-Centered Design, Product Development