HOW DO YOU EVOLVE AN INCREDIBLE SUCCESSFUL SINGLE PRODUCT OFFERING INTO A COMPELLING PRODUCT PORTFOLIO? CREATE SOMETHING SIMILAR, JUST SLIGHTLY SMALLER OR BIGGER OR ADDING SOME FEATURE IS ONE WAY – BUT CERTAINLY NOT THE ONE WE CHOSE HERE.
The PURE watch is a stripped down timepiece, that translates the brands values into a new style revolving around urbans, that call the city their home. It purposely leaves away any retro-reflexive design element known from Kapten & Sons successful Campus/Campina watch. It is available in any colour, as long as it is black or white. Nevertheless does it carry the significant DNA elements. e.gl. the roman digits on twelve and six.
The PURE watch is the first design resulting from our challenge being creative consultants for the successful grown-up Kapten & Son. It expands their watch portfolio not only regarding the price point, but it also displays an additional flavor within the Kapten & Son brand value recipes: urban modernity.