Ventures

FOR A GREAT IDEA TO THRIVE, IT NEEDS TO BE EMBODIED IN A DESIRABLE PRODUCT, DELIVERED BY A COMPELLING VALUE PROPOSITION AND SUPPORTED BY A STRONG BUSINESS MODEL. WE HELP TO DEVELOP, ADJUST AND PERFECT THE FIT, AND HIT THE GROUND RUNNING.

When we start a cooperation with a start-up, we focus on gaining a deeper understanding of the company vision and its value proposition. This helps us to pick up the agility and speed start-ups need to produce an early proof of their concept. Our expertise empowers our start-up partners to get first-hand user insights, rapidly prototype ideas, use minimum viable products to test market hypothesis or pick up speed in the product development phase. We provide guidance throughout the different and crucial stages of growing a business, when having a reliable partner is essential. Have a look at our ventures and start-up cooperations.

Leveraging success by defining brand values and establishing creative direction.

The story of Kapten & Son is one of success and collaboration. The founders of this fashion-related start-up approached us as a company which had found some success with a customizable watch, using well-targeted influencer marketing on various media channels. Following this success, there was a need to develop the company further and create a portfolio of watches.

 

Read Kapten & Son’s story

For Start-ups, a lean product development process is vital to making concepts a reality.

Start-ups have limited, precious resources, alongside their endless capacity for ideas. We worked with emerging company Ampero to bring their vision of rentable power banks, for charging smartphones, to market as swiftly and efficiently as possible.

 

Read Ampero’s story

Inspired by everyday interactions, product development is being driven by a pursuit of wellbeing.

Most of us wish our lives were simpler, and this has prompted rapid innovations in automation and smart technology. Where there was once a hunger for consumption, an ‘experience’ economy has emerged, fuelling a desire for products and services which improve wellbeing and have a long-term impact. As well as providing a positive experience with each use, products and services designed with wellbeing in mind also create a lasting relationship between customer and company. So how are designers embracing the challenge of developing products that emphasise positive experiences and wellbeing?

 

Read about Design for Wellbeing

A great idea will stay just an idea forever without the strategy to bring it to life.

New start-ups can find themselves quickly running out of resources if they don’t have a strong business and design strategy. For Heimplanet, one spark of inspiration became a successful outdoor lifestyle brand by utilising a lean product development process.

 

Read Heimplanet’s story

Pooling resources and pushing potential: Creating a smart and sustainable logistics solution.

 

The traditional wooden pallet is the primary building block for how FMCG companies transport their stock. But it has its drawbacks. Changing the way the industry operates could lead to financial savings and open up new business opportunities for FMCG brands.

 

Read Zentek’s story

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