WIRELINE PRODUCTS
ENABLING MORE SUCCESS WITH BROAD DESIGN MANAGEMENT SUPPORT

Imagine you were relieved of all the hassle so you could do your actual job.

Developing a design strategy for a holistic product portfolio management

DESIGN MANAGEMENT CAN BE A PRETTY NICE JOB. ADVANCING DESIGN STRATEGY, ENABLING NEW MARKET GROWTH, CREATING SUCCESSFUL MARKET ICONS. BUT SOMETIMES IT JUST MEANS DEALING WITH TONS OF PROBLEMS. HAVING A DESIGN PARTNER WHO IS NOT ONLY CAPABLE OF DELIVERING ICONIC IDEAS AND PROVIDING STRATEGIC ADVICE, BUT ALSO COORDINATING THE DETAILS WHILE BEING ON TIME AND WITHIN BUDGET, ALLEVIATES THESE PROBLEMS.

Swisscom offers consumer electronics. As a Swiss brand it should deliver the typical Swiss experience: Excellent design, reduced to what you need. But it is hard to manage the development of a seamless experience when you constantly have to deal with little details. You can get distracted by problems and lose focus. This is why you need someone to take care of the details.

Developing a design strategy for a holistic product portfolio management

STARTING WITH DESIGN STRATEGY

When we started working with Swisscom, our task was corporate product design: Developing a consistent range of seamlessly integrated communication tools. Step by step, we’ve created a clean and precise corporate product portfolio, perfectly translating Swiss values like purism, modernity and high-quality into products which offer maximum ease of use.

CONTINUING WITH DESIGN MANAGEMENT

Over time our task has evolved from delivering excellent product design to offering broad design management support. It has become a strategic partnership with us taking care of all the problems along the way. We cooperate with vendors and coordinate production. We clarify questions, solve problems and make sure everything runs on time and within budget, easing the whole process.

Developing a design strategy for a holistic product portfolio management
Developing a design strategy for a holistic product portfolio management
Developing a design strategy for a holistic product portfolio management
Developing a design strategy for a holistic product portfolio management

ENABLING A SUCCESSFUL PRODUCT PORTFOLIO

Being relieved from all the hassle, Design management could stay focussed on the real job. This enabled our partnership to come up with extremely successful products. Products that were easy to handle, both for users and management. Products that have been awarded with the German Design Award. If everyone involved is able to focus on the real tasks, success is much more easy to achieve.

„Noto, who have taken over the hardware design for us, helped us develop our own formal design language. The convincing simplicity of the Noto-designed products has contributed to raising the understanding of the importance of design within the whole company. “

Guy Papstein – Head of Design / Swisscom

Developing a design strategy for a holistic product portfolio management

FURTHER READINGS:

Have a look at our partnership with Swisscom.

Read more about the Router family.