TAKING CREATIVE DIRECTION
Over time, we have optimized the style and the use of the boots. The latch has been improved and the degree of control over the boards was enhanced. Benefiting from our focus on Problem-Solution Fit and the ideas we brought into the process, Deeluxe has involved us more and more in its design processes. With strategic design we have become the outsourced design department, taking the lead in Creative Direction. Together, we began to discuss strategic questions and even applied for joint patents.