The value of design

For start-ups, a lean product development process is vital to making concepts a reality.


We work with start-ups to develop a value proposition that they can test in different markets, across a variety of users and target groups. We help them ask: Where does our story sell best? Where is the need the highest?

As a result of our lean approach, we accumulated many insights concerning the target market, the product requirements and its appearance. Based on these findings, we are embarking on another product developmental phase – this time focusing on the housing and battery units as well as the way these components work together. Our insights have formed a solid foundation from which we can develop a new product and design language based on Ampero’s values. As a result of solid insights gained through the lean product development process, we have developed Ampero-specific moulded components.

Business Design: Testing market hypothesis with a minimum viable product