Business Design

Why we believe in it
& how it helps us to capture value

Designers are driven by the ability to create something out of nothing. André Poulheim and I became designers for this reason, and it’s why we still live and breathe design today. From the early days of our professional careers, we observed and noted how different companies used design. Some don’t use it at all, and others only see design as important in certain technical departments. But there were always those companies where design formed a part of their DNA. These were the real trailblazers. The leaders of these organisations understood the entire user, customer or client experience. They knew that design was not just about creating visual, aesthetic solutions, but about understanding the big picture.

Capturing value and creating growth!

Design can increase your recognition in competitive markets, can improve functionality and provide better experiences. But design can also unveil new opportunities. It is about understanding the bigger picture.

While design research is about identifying opportunities and focusing on the human perspective, product design is about solving problems with a more technical focus. But the most beautifully crafted value proposition is unlikely to survive if the business model supporting it is not robust and resilient. This is why both components need to be designed at once to capture the value of an idea or to pivot it. This is our business focus, this is where we design viability and create growth.

Our approach to combining the perspectives of design research, product design and business design is a structured course of action in the development process – in short: Our innovation process.

In order to advance our methods and processes we are currently engaging in a conveyor project called „Design for wellbeing“. We will be leveraging research from our project partners, including findings from the field of positive psychology. Using real-life case studies, we can add positive-experience to our innovation process with wellbeing as design goal. We will also be able to look at economic advantages of wellbeing – translating these findings into sustainable business models.

Further readings:

Read more about designing positive experience for wellbeing.

“Design for Wellbeing”: Read more about the project itself.