We always start with a brief. After 15 years and countless projects, we’ve experienced the good, the bad and the ugly when it comes to briefings—whether they come from start-ups or international corporations. But why is a thorough, thoughtful brief so important? Surely the kinks can be worked out along the way?
In 2011, we were contacted by a young founder with an interesting new idea. His plan was to transfer the printer ink and coffee capsules business model into the sex toy business.
Society is going through a refreshing change. Where once was a culture of automation and consumption, we see a shift: From material possessions to positive experiences.