Beolab 90: Innovative design & human centered design

Making of Beolab 90

The most complex product we have ever done started with a simple brief: “We want to create the new reference speaker – the future of sound”. This was accompanied by a prototype of that vision, a chunky stack of wooden boxes which could make the sound move in the room.

Fuelling design innovation through positive psychology

How we decode subjective wellbeing to create life-enriching design experiences: An insight into the Design for Wellbeing approach.

Communicating design

Author: Johannes Ott
Creating confidence through design communication. As a designer, it can be tough to communicate your expertise if all involved project partners have a different understanding of what design actually is.

Why we believe in business design

Our design philosophy is the product of a journey of discovery. It took exploration, experience and experimentation for us to realise what makes an impact and leaves a lasting legacy. So let’s start at the very beginning.

How to give a great brief

We always start with a brief. After 15 years and countless projects, we’ve experienced the good, the bad and the ugly when it comes to briefings—whether they come from start-ups or international corporations. But why is a thorough, thoughtful brief so important? Surely the kinks can be worked out along the way?

7 things we learned when founding our second company

In 2011, we were contacted by a young founder with an interesting new idea. His plan was to transfer the printer ink and coffee capsules business model into the sex toy business.