We’ve always believed in digging deep into a business model. What are the real needs of the customer? How could the resources be used more efficiently? What is needed to better commercialize the product? An understanding of the business model is key to creating successful products.
Based on this understanding we sometimes even improve the business model itself. We help start-ups to take the next hurdle, support design departments in refocussing on their job and stimulate companies to do better business. This has made us business design partners, starting with product design. We design your growth by enriching life.
“Working with Noto has been a pleasure. The team is switched-on and open-minded. They go the extra mile to understand the brand DNA, the culture, the products and the complexity of the challenges enabling them to come up with solutions that are beautifully simple. They work well with all the stakeholders and are a respected design-partner for Bang & Olufsen.”
“Crestron has always had world class engineering, but we were in search of a world class partner to take us to a new level in industrial design as it relates the human experience. Noto’s holistic approach accompanied by their aesthetic quality is helping to take us there.”
„During the search for an experienced design partner for the journey from idea to a market-ready product, we were lucky enough to come across Noto. Together, we developed the DNA for Heimplanet tents, the external inflatable support structures which represent the perfect symbiosis of technical function and aesthetic appearance wonderfully. Together with Noto, we were able to consequently make the sometimes radical – but necessary – decisions in all phases of product development, right up to the implementation.”
“As head of design at Swisscom, I am responsible for user interface Design, industrial design, manuals and packaging. Noto, who have taken over the hardware design for us, helped us develop our own formal design language. The convincing simplicity of the Noto-designed products has contributed to raising the understanding of the importance of design within the whole company. “
“With the PFA quick release tensioning system, Noto developed a patentable unique selling proposition for us in the saturated avalanche probe market. After the comprehensive implementation of the solution in our avalanche probes, we were able to raise our market share from 18% to 24%. The Noto approach of generating value for our users as well as our company is enough of a reason to further develop this cooperation.”