Design gives structure to the things we do by enabling the use and enjoyment of products and services. As a result, design has a huge impact on the meaning of our activities and our sense of wellbeing. At Noto, we use our 15 years of experience and excellence in product design to create life-enriching experiences and build meaningful business opportunities. From developing new products to creating original new services or value propositions for an idea, we work with you to hit the ground running and bring to life ideas that endure.
Over the last few years, we have cooperated with many start-ups and learned a lot about their specific needs, their unique problems and their challenging economic environments. We have also identified great opportunities for us to support and co-develop life-enriching businesses and products.
For start-ups, a lean product development process is vital to making concepts a reality. It is essential to be swift and efficient, especially when resources are limited. Validating your value proposition and testing the killer features of your product are the main disciplines needed in order to shape your business model and hit the ground running.
We always start with a brief. After 15 years and countless projects, we’ve experienced the good, the bad and the ugly when it comes to briefings—whether they come from start-ups or international corporations. But why is a thorough, thoughtful brief so important? Surely the kinks can be worked out along the way?