Designing growth by enriching life.

WE ARE AN INTERNATIONALLY ACTIVE PRODUCT DESIGN STUDIO BASED IN COLOGNE, GERMANY. DESIGN RESEARCH IS OUR INSPIRATION, PRODUCT DESIGN IS AT THE HEART OF WHAT WE DO AND WITH BUSINESS DESIGN, WE CAPTURE THE VALUE OF IDEAS.

We use our 16 years of experience and excellence in the design and development of products to build meaningful business opportunities. From developing new products to creating original services or value propositions for an idea, we work with you to hit the ground running and bring to life ideas that endure.

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Turning ideas into desirable offers

Over the last few years, we have cooperated with many start-ups and learned a lot about their specific needs, their unique problems and their challenging economic environments. We have also identified great opportunities for us to support and co-develop life-enriching businesses and products.

For start-ups, a lean product development process is vital to making concepts a reality. It is essential to be swift and efficient, especially when resources are limited. Validating your value proposition and testing the killer features of your product are the main disciplines needed in order to shape your business model and hit the ground running.

Wellbeing as a starting point for design. Renewing the design thinking approach

What we offer

DESIGN RESEARCH

We study markets, identify trends, analyse competitors and enter into conversations with users. By building a deep understanding of customer needs, we help you seek new business opportunities with a proposition that is never ordinary.

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PRODUCT DESIGN

We translate visionary concepts and innovative ideas into tangible, marketable products. We are ambitious realists and cooperative creatives. From creating exceptional aesthetics to providing guidance on materials and production, our product design solutions are always on brand and created for long-term market success.

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BUSINESS DESIGN

We are focused on ensuring that a designed product is developed from a sustainable foundation. By leveraging our insights from the product development process, shaping business models and implementing a strong design strategy, we deliver distinctive value propositions that grow businesses.

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Behind the scenes

Beolab 90: Innovative design & human centered design

Making of Beolab 90

The most complex product we have ever done started with a simple brief: “We want to create the new reference speaker – the future of sound”. This was accompanied by a prototype of that vision, a chunky stack of wooden boxes which could make the sound move in the room.

Fuelling design innovation through positive psychology

How we decode subjective wellbeing to create life-enriching design experiences: An insight into the Design for Wellbeing approach.